The Delusion of DIY Marketing: Why Relying on a University Student or Your Cousin Can Spell Disaster for Your Business
The Temptation of In-House, Informal Marketing In an age where digital marketing’s impact is undeniable, many small businesses and startups are tempted to cut corners. The appeal of saving resources by having a university student (perhaps majoring in marketing) or an enthusiastic cousin handle your company’s marketing is undeniable. However, this approach is fraught with […]
The Crucial Role of Communication and Alignment in Marketing Partnerships
The Disconnect in Marketing Relationships In the vast landscape of digital marketing, the harmony between companies and their marketing agencies is paramount. Yet, often, this relationship is marred by misalignments and misunderstandings, leading to underwhelming results. This discussion aims to shed light on the pivotal roles of communication and alignment, illustrating their indispensability for successful […]
Why Companies Struggle with Marketing Agencies: A Contrarian View
Introduction: Unveiling the Hidden Truth Behind Marketing Frustrations The relationship between companies and marketing agencies is often fraught with disillusionment. This disappointment stems not only from unmet expectations but also from a fundamental misunderstanding of what effective marketing collaboration entails. Furthermore, the modern lure of the solopreneur, a lone specialist in a single platform, presents […]
The Contrarian’s Guide to Project Management in Marketing Companies
Introduction to Project Management in Marketing In the realm of marketing, the notion of project management often takes a backseat, overshadowed by the allure of creativity and innovation. However, this contrarian’s guide aims to challenge the conventional wisdom, asserting the critical importance of project management in the ecosystem of marketing companies. Through a disciplined yet […]
Customer journey mapping for B2B (business-to-business) companies
5min Understanding the steps a business customer takes when dealing with your organisation is the goal of customer journey mapping for B2B (business-to-business) companies. This comprises the consumer’s initial knowledge of your business and its goods or services, research and evaluation, purchasing decisions, and evaluations following a purchase. The steps listed below should be used […]
Awareness stage: content ideas for business
Are you looking for ways to create engaging content to attract clients? If so, you’re not alone. A lot of business owners are always on the lookout for functional and innovative ways to produce valuable content that addresses specific needs and interests. However, the internet is not a level playing field. Socially responsible businesses must […]
Psychological Tricks For Business: Understanding Your Customer Journey
How can you make people feel enough confident to buy from your business? Understanding the psychology of customer acquisition is essential for any business looking to grow. To do this, brands not only need to create memorable experiences that leave a good impression of what’s available. But also, businesses should focus on psychological tricks that […]
Importance of Video Ads for your digital strategy
Video plays a crucial role in digital communication because it combines the intimacy of a personal conversation with the reach of mass communication. Social networks and especially YouTube and Tik Tok have seen phenomenal growth in recent years. If videos are an essential communication medium on these platforms, they are also widely used by […]
UX Design: 6 tips to improve the user experience of your site
Whether you’re a small business or a large brand, user experience (UX) is vital to your success. User experience is one of the most important factors to put at the heart of your marketing strategy, if you want your site to be successful with its visitors. Can you make sure that your UX is […]
How to create a website in 10 minutes
How to create a site in 10 min: Go to Wix.com Click on create a new site: Choose the site you want to create : Add the two tabs : ‘chat’ and ‘reservations’ : Let WIX ADI design a site for you. It is super easy, continue on following every step : […]
5 façons pour assurer l’augmentation des revenus de votre projet
La majorité des entreprises cherchent à augmenter leurs revenues pour passer à la vitesse supérieure dans le développement de leur activité et faire prospérer leur projet. Augmenter ses revenus est l’un des objectifs ultimes de toute entreprise. PME et TPE, lisez cet article pour découvrir 5 pistes presque incontournables qui vous aident à booster […]